Page 4 - :: Rashtradarpan Magazine - January 2021 ::

Thieves in LA are looting Los Angeles County's sprawling infrastruc- knowledge in the retail spirits industry to
freight trains filled with ture, whether it's at our ports or on railroad Patel Spirits Inc. He has used his knowledge
packages from UPS, FedEx tracks," Alex Bastian, Special Advisor to Dis- from developing and executing actionable
EDITOR-IN-CHIEF and Amazon trict Attorney Gascón said when reached for retail sales plans in Central Florida for some
of the biggest brands in the industry. These
comment.
Ravindra Dave "Some cases presented to our office by Union brands include Bacardi flavors, Three Olives
[email protected] Pacific have been filed, such as burglary flavors, Southern Comfort, Proper 12, Jack
and grand theft, while others have been de- Daniel’s Honey and many more. Patel envi-
Marketing Director clined due to insufficient evidence. We make sioned a high-quality vodka that is smooth
& Vice President charging decisions based on the evidence. enough to drink straight while also encom-
Devyani Dave Our office takes Union Pacific's concerns se- passing Pan Asian Indian influences. Patel
[email protected] riously and hopes to discuss this issue more set out to bring his vision to fruition while
in the coming weeks," he added.
incorporating his many years of experience
"While we understand the well-intended so- in the Spirit Industry to bring to the mar-
Contributor cial justice goals of the policy, we need our ket a Gold Standard Vodka. In addition to
Jagruti Photos showing piles of empty boxes littered justice system to support our partnership ef- Founder Mitch Patel, Patel Spirits is backed
[email protected] alongside rail tracks in Los Angeles County, forts with local law enforcement, hold these by board members who have over 60 years of
California have gone viral as shipping com- criminals accountable, and most important, combined experience in the spirits industry.
Chief Designer and panies say they've seen a dramatic spike in help protect our employees and the critical Together, the team has created a vodka that’s
railroad theft. Some of the boxes are pack-
Composer ages from companies like UPS, Amazon and local and national rail network," Guerrero like no other. The label bears a distinct design
Ruchir Pandya FedEx. said. that represents India’s culture while includ-
[email protected] Union Pacific, one of the country's largest The Association of American Railroads ex- ing the colors of black and gold as homage to
railroad companies, says it may avoid oper- pressed concern about the crime increase. Patel’s alma mater, the University of Central
Accounts Associate ating in Los Angeles County following the "In coordination with local law and where Florida (UCF). While at UCF, Patel studied
Deepa Shah spike in thefts, which it blames on lax pros- necessary federal law enforcement partners, Aerospace Engineering while performing as
the industry is committed to pursuing all a Collegiate Athlete on the Rugby Team.
[email protected] ecution of crimes. The containers and trains avenues necessary to address this criminal “We felt it was of the utmost importance to
are locked, but can be broken into. behavior," spokesman Ted Greener said in a create a vodka brand that bears a premium
Do you want Union Pacific said last month in a letter to statement. taste profile while also giving the Indian
Rashtradarpan the Los Angeles District Attorney that it saw community a sense of ownership and inclu-
at home ? a 160% year-over-year increase in theft in LA Patel Spirits: Son of refugee sion in the brand. Our inclusion in the spirits
county. The company claims that a Decem-
ber 2020 special directive issued by District creates India-influenced vodka industry is paramount since more than 25%
We just charge Attorney George Gascón that changed how using Appalachian water of all retail stores are owned or operated by
mailing of low-level offenses are prosecuted has contrib- persons of Pan Asian Indian descent. I’m
$25 per year uted to the uptick. Patel Spirits Inc. of Orlando, proud to say that P1 Vodka will be the first
& Union Pacific said in its letter that in the last Florida officially released its P1 Indian-influenced vodka brand created in
Get Free three months of the year it made over 100 Vodka to the public market. P1 The Appalachian Mountain Region of The
Gujarati Learning CD arrests of "active criminals vandalizing our Vodka is Patel Spirits Inc.’s inaugural brand of United States. This region is known for pro-
Premium Vodka inspired from their found-
ducing some of the World’s Best and known
Just call office trains" in partnership with the LA police de- er’s Indian heritage. spirits to date. P1 Vodka is made from the
partment and Los Angeles Sherriff depart- “P1 Vodka adheres to their gold standard in highest quality pure Appalachian Mountain
Please send your feedback, ment. But Union Pacific, which has its own gluten-free, handcrafted, small batch vodka spring water and richest maize, which leads
police department with jurisdiction over
suggestions at the 32,000 miles of tracks it owns, said that by using American Mountain water from the to its premium silky smooth taste profile that
[email protected] even as it has expanded its security resourc- Appalachian Mountain region, high-quali- allows you to enjoy it straight while indulging
es and partnered more closely with local law ty maize while using a proprietary charcoal your pallet to its rich flavorful blends. Our
For Advertisement Call: enforcement, the problem isn't going away. mellow filtration process,” said a press release philosophy is, the better the water, the better
(O):770-904-1569 After being arrested individuals are released issued by the company. the vodka,” said Patel. Patel went on to de-
(F):678-615-3186 from custody within 24 hours, it said. During the early 1970’s, a young Ashokku- scribe the essence of P1 Vodka as a premium
Crime is associated with increases in pover- mar Patel, the son of a Laborer for the British handcrafted spirit that was conceptualized in
Rashtra Darpan: ty, which has increased during the pandemic. Empire in Uganda, Africa up until 1972 once Orlando, Florida.
“Beyond the look of the label, we’ve also in-
Edi Amin took control of Uganda. Ashokku-
The county's directive was intended to com- mar was then forced to relocate with the as- cluded a special Indian tradition which is
GLOBAL MALL bat social ills that come from misdemeanor sistance of the British Government to Strad- deeply rooted in the Founder’s upbringing.
5675, Jimmy carter Blvd., convictions, such as difficulties with employ- ishall Refugee Camp in Cambridgeshire, Patel’s vision of the branding of P1 Vodka in-
ment, housing, education, government bene-
Suite 535, Norcross fits and immigration. England. While residing in the England, tentionally includes the number 1. A histor-
GA. 30071 "Studies show that prosecution of the offenses Ashokkumar met his wife and began a new ic Indian tradition includes the basis that
driving the bulk of misdemeanor cases have journey into the Spirits Industry. In 1979, when gifting a monetary value to a loved
www.rashtradarpan.com minimal, or even negative, long-term im- a new edition to the Patel family was born one, we end in a 1 ($51, $101, $201) to wish
[email protected] pacts on public safety," Gascón said when the and introduced into the Spirits Industry as prosperity to the receiver of the gift. The 1
directive was issued. Meechal “Mitch” Patel. represents a positive starting point to build
"Our office is committed to working with law Founder/Principal Mitch Patel of Patel Spir- from, and we wish all that enjoy our prod-
enforcement to ensure collective safety across its Inc., brings over 20 years of expertise and uct to have a prosperous future.”

17,January 2022 Vol.4/No-1 4